Introducing the Ultimate HTML5 Banner Ad Creative Brief Template

✨ 48 Key Questions to Kick-Start Your Ad Projects! ✨

Our team created this simple, easy-to-use template years ago to streamline HTML5 banner ad creation.

And now, we're sharing it with you!

Why this template?

Here’s why this template can be a radical change to your projects:

• Built on 12+ years of hands-on experience
• Refined over 1,200+ display ad creation campaigns
• Used daily by our own team
• Updated in October 2024

Pay what you want! 💥

You can enter "€0" and click the "I want this" button to get our Brief Template for free!

Limited time only, though… we may charge for it later 😆

It’s designed (and structured) for advertising pros.

Say goodbye to miscommunication, endless revisions, and frustrating feedback loops.

This Brief template is designed for anyone managing HTML5 banner creation who wants to streamline their projects.

What’s inside? (48 questions + more)

The template includes 48 targeted questions covering essential aspects of animated HTML5 banner ad creation and main campaign aspects:

• General information & Audience insights
• Design & Creative direction
• Ad content & messaging
• Budget & timelines
• And more… all editable to fit your team’s unique needs!

What you’ll get

1. Total clarity
   No more vague briefs or endless revisions.
   With dedicated sections for goals, audience insights, and competitor details, your team starts aligned from day one.
2. Creative precision
   Know the required brand voice, color palette, typography, and animation style all in one place.
   Designers and animators will love the head start, eliminating the usual back-and-forth.
3. Technical confidence
   Avoid confusion about specs and platform guidelines.
   From clickTAG requirements to specific ad specs, this template covers all technical details upfront.
4. Built for scale
   Collect information on versioning and localization with questions designed for multi-language, multi-format campaigns.
   Spot big tasks from the beginning.

It’s editable!

Get the editable Template in the MS Word (.docx) file.
Apply to your own needs:

1. Replace the logo + edit colors
2. Update a couple of links
3. Customize the footer with your information
4. Change or modify according to your requirements

And you’re set!
Send it to your clients and jump-start your HTML5 animated ad creation.

Why this template works?

Developed by ad pros who know the ins and outs of HTML5 production and animation, this template does more than organize—it helps creative teams to work faster, smarter, and with less back-and-forth.

We use this to streamline our own workflow, eliminate bottlenecks, and deliver on-brand, high-quality HTML5 banners every time.

Download now and set your campaigns up for success!

Price? - It’s pay what you want! 💥

For a limited time only… we may charge for it later 😆

You can enter "€0" and click the "I want this" button to get our Brief Template for free!

And now... Let’s get to work! 🚀